Responsible Marketing and Advertising Practices

Responsible Marketing and Advertising Practices

Responsible Marketing and Advertising Practices

Thai Poly Acrylic Public Company Limited (TPA) acknowledges the importance of conducting business with responsibility, particularly in marketing and communications, to build trust and confidence among all stakeholders. TPA is committed to upholding high standards in responsible marketing and advertising, ensuring that ethical practices and sustainability are integrated into every dimension of its business. The key principles are as follows:

Transparency and Avoidance of Exaggerated Claims: 
TPA is dedicated to delivering clear, accurate, and reliable information about its products and services. All marketing communications will be conducted responsibly to prevent any misunderstandings among stakeholders. TPA firmly commits to avoiding the use of exaggerated statements or claims that could create unrealistic expectations.

Commitment to Ethical Standards: 
TPA adheres to ethical standards in all advertising efforts, with a strong commitment to respecting human rights and customer privacy. The handling of personal data is managed responsibly, fully aligned with the Personal Data Protection Act (PDPA). At every stage of operations, TPA ensures the safety and privacy of its customers, including informing them of their rights regarding privacy protection.

Fair and Constructive Competition: 
TPA is committed to promoting fair competition in the marketplace by respecting competitors and refraining from any form of defamation or disparagement. The goal is to foster a positive and constructive competitive environment. When making product comparisons, TPA uses accurate and truthful information, emphasizing the strengths of its products transparently and fairly. This approach fosters trust and equity in the market, contributing to the growth and advancement of the industry.

Protection of Vulnerable Market Groups: 
TPA pledges to protect vulnerable market groups, particularly those at risk, such as children, the elderly, and economically disadvantaged individuals. TPA will not exploit the vulnerabilities of these groups in any way.

Non-Support of Discriminatory Media: 
TPA is committed to ensuring that no form of media disseminated through its communication channels promotes hatred, discrimination, harassment, or violence. TPA's aim is to create a safe, positive, and constructive environment for all while championing the values of respect, inclusivity, and equality within society.